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Market Research AB Åsögatan 119 116 24 Stockholm Sweden |
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"Qualitative market research provides insight and a new perspective for your business"
Visus are method specialists. Our expertise is market research and consultancy assignments with a focus on in-depth analysis to enable efficient decision making in your business.
Visus Market Research represents a cross science competence. Our team of consultants has a broad experience in this area, which encompasses various types of assignments in a wide range of business sectors. Our considerable knowledge in the market research area enables us to adapt to your specific needs and requirements, which is essential for a successful market research project.
Our working methods primarily comprise of in-depth interviews with individuals, small groups of two or three people or larger focus groups.
A qualitative market research could consist of different approaches and we can provide a wide range of options for your business, which will ensure that all your needs are met.
A few examples of market research areas which we cover include:
- Product brand related research
- Concept testing
- Design and label testing
- Communications and advertising testing
- Reading value research
- Target group analysis and attitude surveys
- Service, Product and Concept development
- Evaluation of websites, internet services from a user point of view
- Evaluation of working processes and information campaigns
- Needs assessments
- Consumer research
- Internal staff surveys and external surveys
Visus Market Research also has experience in co-ordinating international research projects and is a member of ESOMAR. We have an established framework of research companies in Scandinavia which we can call upon in order to deliver our services.
Please contact us for a discussion on how a qualitative market research project can be developed and designed for your business based on your specific requirements and how this could subsequently strengthen your position in your market.
